Established in 2021. Jaffra was born from a deep love for where we come from. It is a contemporary expression of Palestinian heritage.

Founded by two sisters from Jerusalem, our work is rooted in preserving tradition in a way that lives beyond occasions. We source authentic vintage thobes from women across Palestine and reimagine them into modern,
wearable pieces — designed to be part of everyday life.

Alongside this, we collaborate with women artisans across Palestine, supporting hand embroidery and traditional craftsmanship through every piece we create.

Jaffra is where heritage is not only remembered — but worn, lived, and carried forward.

This piece carries a story. Worn years ago by our aunt in Jerusalem, this thobe is part of a living heritage , one we refuse to let fade.
It holds memories, moments, and a piece of a life once lived , like so many
garments passed down quietly through generations.